Abstract: A group of former CEO’s of computer software product and services companies discuss how ADAPSO recognized the need to improve the image of their industry and what it did to promote the image of the computer services and products companies. They talk about the significance of the 1980 Business Week cover story followed by the general lack of industry coverage in following years. They discuss how IBM’s anti-publicity stance hampered the recognition of the industry and how ADAPSO used the advertising by its members to demonstrate the financial clout of the industry. They finish by discussing how the world changed following the introduction of the PC.

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